Tag Archives: 上海楼凤XB

Thebes recruits an expert in crisis and corporate communication

first_imgThis Monday, numerous meetings are being held in LaLiga online. Thebes has not stopped for a second giving coverage to the different presidents of professional football, while he has been in permanent contact with national and international institutions to discuss what to do in the coming months. At 12:00 the Management Committee began, in which Rocío Pérez de Sevilla is already present and fully integrated, and afterwards a meeting will be held by videoconference with the Delegate Commission to which six First-rate clubs belong. (Madrid, Seville, Betis, Valencia, Villarreal and Levante) and six others from Segunda (Depor, Cádiz, Las Palmas, Alcorcón, Almería and Lugo). LaLiga, after this meeting, announced the suspension of the elections to the second vice presidency of LaLiga.According to different interviews that he has recently given for his experience in the media, Rocío Pérez de Sevilla is clear about the first thing to do when difficulties arise: “Managing emotions is the most difficult thing in crisis communication.”The entry of Rocío Pérez from Seville does not mean, at the moment, any exit from the communication department but rather a restructuring of the human resources that LaLiga already had since the arrival of Javier Tebas to the presidency in 2013. The president of LaLiga, Javier Tebas, spares no resources or efforts for the employers to take another leap of quality in the face of the exceptional situation experienced by the clubs. Despite the fact that he had been considering the option of strengthening the communication department for many months, it has been now, with the coronavirus crisis, when he has put a new professional at the forefront of the communication strategy. This is Rocío Pérez de Sevilla, specialist in crisis management and corporate communication, who had already been (very short) adapting to her new job. It was selected through a talent company by Roberto Bermúdez. She is the person who is coordinating LaLiga’s communication with the clubs to provide them with all the official information that is handled and, above all, to manage with them the plans to follow. She will be director of communication for the institutional section and will be below Joris Evers.Rocío Pérez de Sevilla comes from Atrevia’s corporate communication department. Although she is not especially an expert in soccer, the professionals who have worked alongside her acknowledge that she is highly trained and that she has not hesitated to accept the offer to be Javier Tebas’ right hand man from now on. The new star signing of LaLiga is already designing the internal and external communication plan with the clubs, many of which have recognized AS that things are being done very well in LaLiga in handling the situation thanks to the help of others and other professionals who have been working with them for many months since LaLiga.last_img read more

Liverpool ‘have outstanding individual quality’ claims Borussia Dortmund boss

first_imgBorussia Dortmund head coach Thomas Tuchel has praised Premier League side Liverpool ahead of their Europa League quarter-final clash this week, a game which you can listen to live on talkSPORT.Tuchel was the man who replaced Jurgen Klopp as head coach at the Westfalenstadion, with the German boss taking charge of the Reds in October.Whilst the current Liverpool boss has struggled to have an immediate impact at Anfield, 42-year-old Tuchel has more than exceeded expectations with Dortmund.They are challenging Bayern Munich at the top of the Bundesliga, and are overwhelming favourites to win the Europa League, but Tuchel is wary of the threat that Liverpool pose.Klopp’s team have not won a game since their 2-0 victory over Manchester United in their last-16 tie four matches ago, but the former Mainz boss is aware the Merseyside outfit will pose a threat.“Liverpool have continued to improve in the past weeks,” he said. “They have outstanding individual quality in their squad and are extremely difficult to play against. We have to be ready for an absolutely top performance.”This is first time Jurgen Klopp will be back at the Westfalenstadion since leaving at the end of the 2014/15 season, and Tuchel expects nothing less than a warm reception for the club legend.The current Dortmund boss added: “Anything else but a warm welcome for Jurgen Klopp will be a surprise.” Thomas Tuchel watches Borussia Dortmund training 1last_img read more