catering industry has great development prospects, because people cannot do without eating three meals a day, so in the face of each competition in the industry, the catering industry is very promising, in the great era of entrepreneurship, innovation of mass catering, investment is still a hot industry, compared to tall on catering franchise brand, snacks to join the project is more popular snacks to join the brand what precautions, the following five positioning rule to remember.
main product positioning method
The development of
full, will hold. When consumers have been full, and then is to pay attention to emotion. 30 years ago, a man as long as there is bread in the house, you can tell a woman, marry me, I have to eat, the woman will marry him. Now, there is not enough food at home, but also to learn to love with a woman, why when people eat, the most important thing is emotional needs. Consumers like women, you give him a sense of security to eat, but also to give her emotional needs, different times, different gameplay. Improve the level of consumers, we do have to upgrade the level of brand fudge.
create new category positioning method recommended