silver jewelry is not only beautiful, can be used as a decorative beauty, but also a lot of health effects, and can also invest in the current market, which has been sought after, the silver shop business is booming, brought a very lucrative for operators. Because of this, there are a lot of people on the market now want to open a venture capital silver shop. So, silver shop how to operate?
full of beauty and artistic atmosphere of the store display can not only facilitate the selection of silver jewelry, but also to stimulate their desire to buy, and enhance the brand image of enterprises. According to statistics, such as silver jewelry store can be properly configured and display technology, sales can be increased by more than 25%.
silver shop looks neat, beautiful store display is the most basic requirements. To keep the ground clean and tidy, the glass should be spotless, only to meet the minimum requirements, to talk about the use of relevant strategies to further attract consumers.
first, the first principle of the silver shop management is to begin to emphasize the concept of quantity. As the saying goes: "sell the heap mountain", which means that the goods must have a sense of volume in order to attract enough attention and interest of the customer, while the sense of display is also an important condition for the image of the store. For example, when you see a bunch of crystal necklace, you will feel good, but when you see a crystal necklace, you will find it too beautiful, can not help but want to buy a. This is the amount of work.
in addition, according to the survey found that the color diamond bracelet and white diamond bracelet placed separately, much better than the white diamond drill mixed together to sell more than one hundred silver and three hundred yuan or so placed, far better than mixed together to sell. Therefore, in the store display, as far as possible the same goods by category to be classified, and then displayed together to produce the concept of "quantity".
second, similar goods to be displayed in the vicinity of the shelves or location. On the one hand, will use the same or similar goods, focus on display, to highlight the silver group momentum, but also to meet the "quantity are displayed" principle; on the other hand, can let the customer according to the concentration of category more easily find their desired silver.
of course, in some small details, the silver shop can also use the rules of the irregular display, a number of special silver out, so that customers have the impulse to buy. The series of silver can also form a natural visual transition through the waist line, resulting in a strong visual impact on consumers, in order to attract their attention, stimulate their desire to buy.
on the basis of this, silver shop can also be a special exhibit at the exhibition area as a whole: headdress, earrings, necklaces, rings and other complete sets of collocation, collocation and provide perfect and complete display for consumers, eliminating the need for consumers to self.